Travel AI University · Est. 2026
AI systems for travel advisors, built inside a real travel business.
Travel AI University teaches advisors and agencies to actually put AI to work, from the first setup to the sales systems that give you back hours every week. Everything taught here runs in Claire B. Soares' own luxury travel company first.
Two thirds of Virtuoso advisors now use AI
As Seen In
The problem
You didn't start a travel business to live in your inbox.
The work around the work
Quotes get built at eleven at night and rooming lists get typed by hand. Meanwhile the inquiry you meant to answer this morning booked with someone faster.
The tab you closed
Everyone says use AI, and you tried it. It sounded like a stranger wrote it, so you closed the tab and went back to doing everything yourself.
The part you love
Your hours belong to the trip and the person taking it. A machine can draft the assembly work around both, if someone shows you how.
“At one point I had at least 30 people that worked for me, and I was still drowning in it.”
The Short Version
What is Travel AI University?
Travel AI University is an education company that teaches travel advisors and agencies to implement AI in their businesses. It offers a free setup kit, a $97 per month membership containing the Travel AI Black Book of more than 140 AI systems, live weekly training, consulting for agencies, and keynote speaking for travel industry events. It was founded by Claire B. Soares, a six-time Condé Nast Traveler Top Travel Advisor and Certified AI Consultant.
In her words
Kaitlin Holland · Former Meta employee
“But now I feel like I finally know how to optimize not only my business, but so many other businesses that I have the privilege of working with.”
The Plan
Three steps from your inbox to your first AI employee.
- 01
Watch the free masterclass
See the systems running inside Claire's own travel company, built on screen, before you touch a thing.
Free Masterclass - 02
Set up your AI in an afternoon
The free Travel AI Kit walks you through privacy, your voice, and your connectors, in the right order.
Get the kit - 03
Give it one job, then the next
Start with the workflow eating the most hours. Build the rest inside the University, or with Claire one on one.
Free Consultation
What changes
What can AI actually do inside a travel business?
Four workflows account for most of the return: inquiry and email handling, proposal and itinerary drafting, trip operations, and marketing content. Your judgment stays yours. What goes is the assembly work around it.
From the Client Record · On the systems
“The budget skill made me drop my shoulders. I could just breathe a little easier.”
Woods · Founder, Black Wall Street Travel
Workflow 01 of 04
Inquiry and email
Your inbox sorted every morning and replies drafted in your voice, so the lead who emailed three advisors books with the one who answered first.
The cost of waiting
Two thirds
of Virtuoso advisors now use AI
The lead who emailed three advisors books with the one who answered first.
“So as a small business, if you are not incorporating anything AI into your business, you're already 10 years behind.”
Choose Your Path
Five ways in, depending on where you are.
For the advisor
The University
The Travel AI Black Book of 140+ systems and a live training every Wednesday, with a community doing the same work beside you. $97 a month.
Join the UniversityFrom the Client Record
Woods · Black Wall Street Travel
VIP coaching client
Having Claire in my corner feels like I can build a successful travel business. I don’t have to do all of that trial and error. I can just move forward to the next step.
“Do you want to move forward with ease, or do it on your own and go through all that trial and error?”
“Hire Claire because she knows her stuff. She’ll help you find the joy in the work.”
Woods · Founder, Black Wall Street Travel · VIP coaching client
Claire built the systems behind her launch (website, brochures, pricing, AI workflows) in one season.
Who Teaches This
Claire B. Soares.
A six-time Condé Nast Traveler Top Travel Advisor and Certified AI Consultant, Claire spent her first career in the top one percent of enterprise sales, selling more than $3.4 billion in enterprise software to Google, Microsoft, IBM, Boeing, the federal government, and the DoD, then built Up in the Air Life into a multi-million dollar luxury travel company. She created the V.O.I.C.E. Method™ and founded Travel AI University to bring real AI implementation to the industry she loves.
- 6× Condé Nast Traveler Top Travel Advisor
- Certified AI Consultant
- $3.4B+ enterprise software · sold to Google, Microsoft, IBM, Boeing, the federal government, and the DoD
- Creator of the V.O.I.C.E. Method™
From the road
the business she built the systems for
Antarctica
the whole crew
Bali
welcome aboard
French Open
the islands
Giraffe Manor
cheers
home base
Watch Claire teach
Follow on Instagram →Free Masterclass
Watch Claire build it live.
Real systems from a real travel business, built on screen. It's free to attend.
From the Blog
All essays
Sell the Anchor City (Even If You'd Skip It)
My Puglia trip wouldn't sell, until Rome was on the itinerary. Why trips sell on the city your clients dream about, not the one you love, and how to serve both without resentment.
Speaking Is the Funnel
Every audience you stand in front of buys something, your kit, your class, your membership, your trips. Why stages beat ads, and how to claim authority in a niche nobody owns yet.
Not Every Amazing Destination Is a Luxury Destination
Some of the best trips on earth are cultural, not luxury: and selling them as luxury is how you manufacture disappointment. The classification that protects your brand and your reviews.
Start here, free
Set your AI up for first class while it's still early.
Grab the complete AI setup behind a $16M travel brand, from privacy to your connectors, before you ever touch a prompt. Free, and yours in a click.
ClassFirst
Get the Free Travel AI Kit →